Audience research

Audience Research

I am going to produce a questionnaire with around 10 questions which will all relate to horror films and peoples preferences. This will help me with creating a horror film opening because I can get ideas from what majority of people who complete the questionnaire prefer. Finding out what is most popular amongst people can show me whether I need to change my plans as well.

Horror Film Questionnaire

1. Gender:

• Female [   ]
• Male [   ]

2. Age:

• Under 16 [   ]
• 16-18 [   ]
• 19-21 [   ]
• 22-30 [   ]
• 31-40 [   ]
• 41+ [   ]

3. Do you watch horror films?

• Yes [   ]
• No [   ] 

If you chose 'No' why? .......................................................................................................................

4. What do you like about horror films?

• Gore [   ]
• Anticipation [   ]
• Storyline [   ]
• The supernatural [   ]
• Other (Please State) [   ] .........................................................................................................

5. How many horror films do you watch a month?

• 0 [   ]
• 1-5 [   ]
• 6-10 [   ]
• 11+ [   ]

6. How do you watch your horror films?

• Online [   ]
• Cinema [   ]
• DVD [   ]
• Subscriptions (such as netflix etc) [   ]

7. What is your favourite horror film? And why? 

.............................................................................................................................................................

.............................................................................................................................................................

.............................................................................................................................................................

8. Which horror film type do you prefer?

• Psychological horror [   ]
• Supernatural horror [   ]
• Action horror [   ]
• Other (Please State) [   ] .........................................................................................................

9. Do you prefer happy or sad endings in a horror film?

• Happy [   ]
• Sad [   ]
• Either [   ]

10. Who do you prefer to be the main character? (such as hero or heroine)

• Strong male character
• Strong female character 
• Other (Please State) ...............................................................................................................

This is a photograph of one of the people I had complete my questionnaire:

I used a hard copy of the questionnaires so it was more accessible for people to complete and I could hand them around easily.

These are 3 of my questionnaires I had completed:

 

 

These are charts with results from my questionnaire:

 

 

 From this task I have learnt what my audience like in a horror film and which parts are most reoccurring favourites, this will help me know what to include in mine to appeal to the right audience. It also meant that if I included things that people do not like, I now know that I need to change that and what would be good as a replacement. It can also tell me what to include as its been chosen by some audiences but not too much if its not the most popular.